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Why Founders Should Target Low Hanging Fruit When Finding Customers
The most important step in a new business is finding the first customer. And then finding the next customer after that and the one after that… Many new entrepreneurs blindly seek customers without...
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The Anatomy of a Customer
If you’ve read any of my previous stories, you’ll know that I don’t hide the fact that I’m a fanboy of Southwest Airlines. I will go out of my way to endorse and recommend them to anyone that asks (or...
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Unlearn: When Our Knowledge Becomes Our Enemy
From the outside, a startup looks like a nice little organisation, building and selling something that no one has built or sold before. Take a sneak peek inside and you’ll realise how messy the things...
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Freshdesk Acquires Bengaluru Based Chatimity To Strengthen AI Capabilities
Freshdesk, the Indian SaaS startup that provides a cloud-based customer support software has acquired Chatimity, a social chat platform that develops artificial intelligence (AI) and chatbot...
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Fashion Discovery App Wooplr Raises Funding From Astarc Ventures
Bengaluru-based fashion discovery app, Wooplr has raised an undisclosed amount of funding from Astarc Ventures. Wooplr was founded in 2013 by Praveen Rajaretnam, Arjun Zacharia, Soumen Sarkar, and...
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Why The Infant Mortality Rate Of Startups Is So High
There is a hot new startup that is being seeded by its founder and breaking out of its incubator every so often each day and yet there is another startup that has had its place in the sun and basked in...
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Dear Customer, Will You Be Mine Forever?
One of the things that keep startup entrepreneurs like me, awake at night is the ultimate question – “Will my customer come back and do another transaction with me?” Every month at Stylofie (online...
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Bengaluru Based Online Hypermarket UrDoorStep Raises $1.4 Mn; Aims For City...
On-demand delivery portal UrDoorStep has raised about $1.4 Mn (INR 10 Cr) in a bridge round. The round saw an undisclosed HNI investing about $733K (INR 5 Cr) and an equal amount coming in as debt from...
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RBI Aims To Quicken Account Opening Process – Allows eKYC Via OTP
The Reserve Bank of India (RBI) has made changes to its know your customer (KYC) rules for opening a new bank account. The amendment now allows banks to open new accounts and perform electronic KYC...
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6 Things Most Startup Founders Are Scared Of
Don’t let your fear of what could happen to make nothing happen “For any successful startup founder, the biggest challenge is to hire the right person. “I would say my biggest fear is about hiring the...
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FitMeIn Partners With Japanese HealthTech Firm-Finc; Raises Pre-Series A Funding
Fitness startup FitMeIn has received an undisclosed amount of Pre-Series A funding from Japanese digital healthcare company, FiNC and follow-on funding from current investors, GHV. With this, FitMeIn...
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Grofers Introduces Reverse COD – Partners With YES Bank To Deliver Cash At Home
Gurugram-based hyperlocal grocery delivery startup, Grofer has taken it upon itself to kick demonetisation blues to the curb for its customers. It has partnered with YES Bank, in a move which will...
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3 Customers Every Startup Founder Needs To Delight
Every startup has three customers, but this is something which lots of startup founders don’t seem to realise. The most important customer is, of course, the person who’s going to pay you for using...
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Startups, Here’s What Irks Your Customer
While most customers are willing to tolerate reasonable levels of inefficiencies and errors, the old adage comes into play, “To err is human but if the eraser wears out ahead of the pencil, you are...
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Fashion Recommerce Platform CoutLoot Acquires Competitor Once Again Store
Mumbai-based fashion recommerce platform CoutLoot has acquired Bengaluru-based competitor ‘Once Again Store’ for an undisclosed amount in an all-stock deal. The team at Once Again has joined CoutLoot...
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Foodtech Startup NativeSpecial Raises Funding From IAN And Native Angels Network
Tamil Nadu-based foodtech startup NativeSpecial has raised an undisclosed amount of funding from Indian Angel Network, and Madurai-based Native Angels Network. Nagaraja Prakasam led this round of...
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NPCI Gives A Clean Chit To PhonePe, Instructs ICICI Bank To Open Up UPI...
Earlier this week reports surfaced that Flipkart’s mobile wallet and UPI platform PhonePe had alleged that private sector bank ICICI had reportedly blocked its payments over ‘restrictive practices’ and...
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Is Behavioural Automation The Only Way To Survive Digital Competition In 2017?
If we had to put it together in one sentence, we’d say: Yes, and you need to get started with it today. Simply put, behavioural automation refers to using the buyer’s behaviour as the basis of all...
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Indian Express Digital Launches Smartphone Review Platform Techook
Publication major Indian Express Digital has launched a stack-based portal for tech gadgets, Techook. The platform aims to simplify the process of buying a smartphone and is enabled with a card-based...
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11 Reasons Why Your Pursuers Do Not Turn Out To Be Your Customers!
Take a look at you! You’re blogging! Likely on the grounds that you’ve heard someone (or endless different sources) let you know how imperative and useful it is for a viable inbound advertising system....
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