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The Customer Channels You Should Be Taking Advantage Of
As the year comes to an end, it’s important to reflect on what went right — and wrong — in 2016 while looking forward to the year ahead. Because of the speed in which companies operate, one year in the...
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Ahmedabad Based Mcommerce Platform OhoShop Raises $1 Mn From Brand Capital
In a season of dried up VC funding and angel funding, corporates are having their moment in the sun. Marking its second investment of the week, Ahmedabad-based OhoShop, a Software-as-a-Service...
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Logistics Platform Rivigo Goes The Debt Financing Route, Raises $15 Mn
Gurugram-based logistics platform, Rivigo has raised about $15 Mn (INR 100 Cr) debt finance from undisclosed lending private sector banks. The startup will use the newly raised funds to increase its...
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MeITY Introduces Fresh Guidelines For Wallet Firms: Encourages Tighter...
Demonetisation was a bane for mwallet startups. The move to drive the nation to a cashless economy gave a big boost to the digital economy. In less than 24 hours, Paytm’s platform saw an overwhelming...
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Why Tech Companies Fail At Marketing – And How They Can Avoid It
Tech companies often fail at marketing because they take a fundamentally wrong approach to designing marketing strategy and campaigns. Subpar marketing means “me-too,” uninspiring content on corporate...
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Logistics Startup Delhivery Raises $100 Mn From Carlyle Group & Tiger Global
Delhi-based ecommerce logistics firm, Delhivery, has raised $100 Mn in funding from US-based investment fund Carlyle Asia Partners, with participation from existing investor Tiger Global. With this...
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The Most Important Question Every Entrepreneur Should Ask – And Rarely Does
Why hasn’t it been done already? Unless one does not go through the logical and emotional journey of discovering this answer, you are almost always destined to regret going down this path without the...
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How The Rise of Chatbots Can Affect Ecommerce Startups
Artificial intelligence is the new trend in tech and marketing. Consumers are loving it. What’s the ultimate goal of any brand or business? Engaging customers. But what does engagement really mean in...
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Grofers Launches Stores Across Delhi NCR; To Cash In On Offline Too
In a bid to attain profitability and market share, Gurugram-based hyperlocal grocery delivery startup Grofers has reportedly set up 15 offline stores across Delhi-NCR. As per a report by Money Control,...
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Juice Startup MyGreens Secures Angel Funding Via LetsVenture
Delhi-NCR-based cold pressed juice startup, MyGreens has secured upto $1 Mn in its angel round of funding via LetsVenture. The round was led by Ajay Relan, Founder and Chairman, CX Partners. Other...
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Omnichannel Platform Ace Turtle Secures $5 Mn From Vertex Ventures, C31 Ventures
Bengaluru-based omnichannel platform Ace Turtle has raised Series A funding from Singapore based Vertex Ventures and C31 Ventures, the corporate venture arm of CapitaLand. The amount of funding raised...
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Amazon VS Flipkart – Ecommerce Giants Line Up For Battle With Sale Events
Homegrown ecommerce marketplace Flipkart has kicked off its 10th-anniversary celebrations by bringing in what’s claimed to be the biggest sales of the year – The Big 10 sale. Around the same time,...
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Banking On IoT And Affordability, Uber Diagnostics Aims To Revolutionise...
India is facing a mounting problem, one of increasing coronary heart disease and diabetes. It is estimated that by 2020, heart diseases will be the cause of over 40% deaths in the country. According to...
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Grofers Introduces Reverse COD – Partners With YES Bank To Deliver Cash At Home
Gurugram-based hyperlocal grocery delivery startup, Grofer has taken it upon itself to kick demonetisation blues to the curb for its customers. It has partnered with YES Bank, in a move which will...
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3 Customers Every Startup Founder Needs To Delight
Every startup has three customers, but this is something which lots of startup founders don’t seem to realise. The most important customer is, of course, the person who’s going to pay you for using...
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Startups, Here’s What Irks Your Customer
While most customers are willing to tolerate reasonable levels of inefficiencies and errors, the old adage comes into play, “To err is human but if the eraser wears out ahead of the pencil, you are...
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Fashion Recommerce Platform CoutLoot Acquires Competitor Once Again Store
Mumbai-based fashion recommerce platform CoutLoot has acquired Bengaluru-based competitor ‘Once Again Store’ for an undisclosed amount in an all-stock deal. The team at Once Again has joined CoutLoot...
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Foodtech Startup NativeSpecial Raises Funding From IAN And Native Angels Network
Tamil Nadu-based foodtech startup NativeSpecial has raised an undisclosed amount of funding from Indian Angel Network, and Madurai-based Native Angels Network. Nagaraja Prakasam led this round of...
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NPCI Gives A Clean Chit To PhonePe, Instructs ICICI Bank To Open Up UPI...
Earlier this week reports surfaced that Flipkart’s mobile wallet and UPI platform PhonePe had alleged that private sector bank ICICI had reportedly blocked its payments over ‘restrictive practices’ and...
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Is Behavioural Automation The Only Way To Survive Digital Competition In 2017?
If we had to put it together in one sentence, we’d say: Yes, and you need to get started with it today. Simply put, behavioural automation refers to using the buyer’s behaviour as the basis of all...
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